Developed in Sicily with perfumer Antonio Alessandria.

Carry the coast with you.

Apricot, with more to discover.

Ripe apricot melts into creamy gelato, warm spice, amber, and soft woods. Aprium Butter reveals a richer, more textured side of apricot.

The Idea Behind Aprium Butter

I wanted to approach fruit differently. Rather than bright, freshly cut fruit, I imagined apricot and plum whole, sun-warmed and textured by their environment.

Gelato was another reference. Marsala wine and citrus peel showed me how something creamy could still have contrast and dimension rather than simply being sweet.

That became the idea behind Aprium Butter: fruit enriched by its surroundingsβ€”warm, textured, and layered.

Sicily was more than sweetness to me; it was a journey.